Nike and Concepts Add an Orange Lobster Hue to its Roster
Concepts has been working closely with Nike to highlight the iconic SB Dunk Low sneaker model and its ongoing Lobster series -- the latest to join is the Orange Lobster iteration of the sneaker. The Boston-based brand has been a partner of the sportswear imprint since 2008, launching designs of the shoe since and the recent one marks the sixth variation.
This upcoming bold pair of sneakers has a blend of red and yellow to continue with the series and has plaid patterns making up the interior lining. This can be seen slightly around the collars from a look at the sneaker's exterior. This can also be seen around the toe box straps as well to round it out.
Image Credit: Jfgrails
This upcoming bold pair of sneakers has a blend of red and yellow to continue with the series and has plaid patterns making up the interior lining. This can be seen slightly around the collars from a look at the sneaker's exterior. This can also be seen around the toe box straps as well to round it out.
Image Credit: Jfgrails
Trend Themes
1. Lobster Series Sneakers - Concepts and Nike continue to release new variations in their ongoing Lobster series of sneakers.
2. Low-cut Skate Sneakers - The SB Dunk Low sneaker model continues to be highlighted and updated with new designs.
3. Bold Colorways - The Orange Lobster iteration features a bold blend of red and yellow hues.
Industry Implications
1. Sportswear - The ongoing collaboration between Concepts and Nike is a disruptive innovation opportunity for the sportswear industry.
2. Footwear - The release of new variations in the Lobster series presents a potential disruptive innovation opportunity for the footwear industry.
3. Fashion - The use of bold colorways and patterns in the Orange Lobster iteration could be a disruptive innovation opportunity for the fashion industry.
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