This Orange Cell Phone Ad Looks More Like a Large Scale Art Project
Jonathon Brown — January 3, 2013 — Marketing
References: www1.orange.ch & ibelieveinadv
Orange cell phone services, a company in Switzerland that provides data packages to youth for a discounted rate, recently released this brilliantly vibrant advertisement promoting its data plan for people under 27.
In this ad, large groups of young people converge on a single meeting point as the background music states "The world is in our hands." As the beat kicks in, all the young people quickly throw up their hands and out comes bursts of colorful powder. Purple, orange, yellow, green and red all paint the sky above them and they all mix together creating a mosaic.
Although this Orange cell phone ad is for a simple data plan, the concept could have easily worked for some sort of humanitarian effort as well.
In this ad, large groups of young people converge on a single meeting point as the background music states "The world is in our hands." As the beat kicks in, all the young people quickly throw up their hands and out comes bursts of colorful powder. Purple, orange, yellow, green and red all paint the sky above them and they all mix together creating a mosaic.
Although this Orange cell phone ad is for a simple data plan, the concept could have easily worked for some sort of humanitarian effort as well.
Trend Themes
1. Youth-targeted Data Plans - Data plans specifically targeted towards younger demographics with unique advertising methods could be expanded to offer new services such as educational packages, health and wellness services, and interactive entertainment experiences.
2. Interactive Advertising Campaigns - Interactive advertising campaigns that involve large groups of people engaging with each other and their surroundings could be utilized by other industries such as travel and tourism or live events.
3. Socially Conscious Marketing Messages - Socially conscious marketing messages could be utilized by companies to promote not only their products or services but also raise awareness for important causes and promote positive social impact.
Industry Implications
1. Telecommunications - Telecommunications companies can explore new advertising methods and creative data packages to stand out in a highly competitive market.
2. Education Technology - Education technology companies can adopt unique and engaging advertising methods to promote their services and reach younger demographics who are more tech-savvy and receptive to digital content.
3. Tourism - Tourism companies can adopt interactive and engaging advertising campaigns to promote their destinations and encourage travelers to explore new places and cultures.
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