The 'Oral B Stages' Ads by Publicis are Mind-Boggling
Courtney Scharf — May 29, 2012 — Life-Stages
References: publicis & ibelieveinadv
Using an eye-catching and bizarre technique, these 'Oral B Stages' Ads by Publicis are gaining attention for their funny take on children's dental care.
Illustrating the ability for parents to feel in control of their children's dental health, these print ads are simple and effective. Upon looking at the ads initially, one might not even immediately recognize the augmentation. Intriguing, because a viewer will inevitably spot the change, these are a buzz-building approach to promote this product. Despite the definitely odd change to the photos, the babies in the photographs are still intensely adorable, making this an enjoyable advertisement whether you're a parent or not.
Likable with a dash of different, these print ads by Publicis are an appropriate way to market a demographically challenging product.
Illustrating the ability for parents to feel in control of their children's dental health, these print ads are simple and effective. Upon looking at the ads initially, one might not even immediately recognize the augmentation. Intriguing, because a viewer will inevitably spot the change, these are a buzz-building approach to promote this product. Despite the definitely odd change to the photos, the babies in the photographs are still intensely adorable, making this an enjoyable advertisement whether you're a parent or not.
Likable with a dash of different, these print ads by Publicis are an appropriate way to market a demographically challenging product.
Trend Themes
1. Funny Dental Ads - The use of humor in dental ads could disrupt traditional marketing strategies and attract more attention.
2. Augmented Reality in Advertising - Incorporating subtle augmented reality elements in ads can create intriguing and buzz-building experiences for viewers.
3. Parental Control in Dental Care - Highlighting features that empower parents to take control of their children's dental health could tap into a growing trend of health-conscious parenting.
Industry Implications
1. Advertising - Advertising agencies can explore the use of humor and augmented reality to create innovative and engaging campaigns.
2. Dental Care Products - Companies in the dental care industry can develop products that emphasize parental control and convenience.
3. Parenting Products - The use of parental control features can be extended to other parenting products, creating opportunities for innovation and differentiation.
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