Opening Ceremony Opens 8-Floor Shop in Shibuya
Christina Butty — August 25, 2009 — Fashion
References: openingceremony.us & hypebeast
Opening in Shibuya, Tokyo is an 8-level Opening Ceremony boutique. Shibuya is known as a fashion district in the hip city, and the interior of the shop aims to reflect that. Each level in the 8-floor Opening Ceremony boutique is inspired by American Hertitage, and covers Native American heritage to Southwestern American craftsmanship.
There are a variety of brands who will have a shop-in-shop in this space including Alexander Wang, Other Music, Nom de Guerre, Boy/Band of Outsiders, Chloe Sevigny for Opening Ceremony, Pendleton, Heath Ceramics, and The Row.
There are a variety of brands who will have a shop-in-shop in this space including Alexander Wang, Other Music, Nom de Guerre, Boy/Band of Outsiders, Chloe Sevigny for Opening Ceremony, Pendleton, Heath Ceramics, and The Row.
Trend Themes
1. American Heritage Fashion - Fashion brands and retailers can tap into the trend of American heritage-inspired collections and experiences to connect with consumers who appreciate cultural history and craftsmanship.
2. Multi-level Retail Spaces - Developers and retailers can create multi-level shopping destinations that offer unique experiences and showcases a variety of brands and products to attract consumers.
3. Shop-in-shop Collaborations - Brands can collaborate with retailers to create shop-in-shop spaces that allow them to showcase their brand and products in curated environments that effectively target niche consumer audiences.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can capitalize on American heritage fashion trends by creating collections that draw inspiration from cultural history and craftsmanship, and by launching multi-level stores and shop-in-shop collaborations to showcase their products.
2. Retail and Real Estate - The retail and real estate industries can capitalize on the trend of multi-level shopping destinations by creating properties and partnerships that offer unique experiences and a diverse range of products to attract a variety of consumer groups.
3. Craft and Decor - Craft and decor brands can leverage the American heritage trend to create collections that showcase the country's cultural history and craftsmanship, and partner with multi-level retailers and shop-in-shop collaborations to reach specific consumer demographics.
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