The Opening Ceremony Spring 2011 Lookbook Does a Fun-Filled Shoot
Summer Luu — January 14, 2011 — Marketing
References: openingceremony.us & highsnobette
The models let loose on set for a fun-filled Opening Ceremony Spring 2011 lookbook shot by famous photographer Terry Richardson.
Starring Lindsey Wixon and Paolo Anchisi, the two come together in an adorable shoot. Dressed in the new collection of flowy frocks and pom pom-adorned tops, how can one not play around? The models really liven up the Opening Ceremony Spring 2011 line making us want to have the same fun too.
Implications - There's something so lively, candid and relatable about a shoot like this. It's natural, unstaged and not overly styled, which is a refreshing change from the traditional lookbook which leaves little room for imagination and playfulness. A fun reminder not to take life too seriously, the clothes are selling themselves as they jump off the page through this life like campaign.
Starring Lindsey Wixon and Paolo Anchisi, the two come together in an adorable shoot. Dressed in the new collection of flowy frocks and pom pom-adorned tops, how can one not play around? The models really liven up the Opening Ceremony Spring 2011 line making us want to have the same fun too.
Implications - There's something so lively, candid and relatable about a shoot like this. It's natural, unstaged and not overly styled, which is a refreshing change from the traditional lookbook which leaves little room for imagination and playfulness. A fun reminder not to take life too seriously, the clothes are selling themselves as they jump off the page through this life like campaign.
Trend Themes
1. Lively Lookbooks - There is a trend towards more natural, unstaged, and playful lookbooks that allow for imagination and relatability.
2. Candid Photography - The use of candid and unposed photography in fashion campaigns adds a sense of authenticity and relatability.
3. Playful Fashion - Fashion brands are incorporating more playful and fun elements in their collections, appealing to consumers who want to have fun with their style.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of lively lookbooks and incorporate more authenticity and playfulness into their marketing campaigns.
2. Photography - Photographers can explore the trend of candid photography in fashion shoots, capturing more natural and relatable moments.
3. Marketing - Marketing professionals can take inspiration from the trend of playful fashion and create campaigns that showcase the fun and imaginative side of brands.
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