Opening Ceremony's Dip Dyed Shirts Are for Confident Men
Christina Butty — August 25, 2009 — Fashion
References: openingceremony.us & hypebeast
In collaboration with American brand Gitman Brothers, Opening Ceremony is releasing these shirts as part of their Tokyo launch. The Gitman Brothers and Opening Ceremony shirts are hand dip dyed with four colors on each.
If you are interested, be sure to move fast, because only limited quantities are being released through Opening Ceremony Tokyo. The rest of the Gitman Brothers and Opening Ceremony capsule collection will be available in New York and LA.
Implications - Tie-dye fashion, like many other past fashion crazes, is seeing a comeback in casual and workwear. Companies can appeal to buyers looking for an individual look with products that are hand-dyed. Customers who are looking for organic and handmade items will be attracted to goods that show they are environmentally and financially conscious.
If you are interested, be sure to move fast, because only limited quantities are being released through Opening Ceremony Tokyo. The rest of the Gitman Brothers and Opening Ceremony capsule collection will be available in New York and LA.
Implications - Tie-dye fashion, like many other past fashion crazes, is seeing a comeback in casual and workwear. Companies can appeal to buyers looking for an individual look with products that are hand-dyed. Customers who are looking for organic and handmade items will be attracted to goods that show they are environmentally and financially conscious.
Trend Themes
1. Hand-dyed Clothing - Clothing companies can explore hand-dyeing techniques to appeal to buyers looking for unique and individualized fashion items.
2. Tie-dye Fashion - Fashion brands can explore the comeback of tie-dye fashion, especially in casual and workwear, to introduce new products and appeal to younger buyers.
3. Sustainable Fashion - Companies can use hand-dyeing techniques to create organic and environmentally conscious fashion products that appeal to customers who prioritize sustainability.
Industry Implications
1. Fashion and Clothing - The fashion and clothing industry can explore hand-dyed and tie-dye fashion trends to introduce new products and appeal to younger and environmentally-conscious buyers.
2. Retail - Retail companies can collaborate with fashion brands to release limited edition hand-dyed fashion items that attract buyers looking for unique and individualized fashion.
3. Environmentally Conscious Products - Companies that prioritize sustainability can explore hand-dyeing techniques to create environmentally conscious and organic fashion products that appeal to customers who prioritize sustainability.
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