Yelp's Open to All Filter Informs Consumers of an Organization's Values
Daniel Johnson — November 22, 2019 — Tech
Yelp added a new ‘Open to All’ filter that will help users find an open and inclusive business. The new Open to All filter is available on the Yelp website, as well as Android and iOS devices. Yelp’s new filter allows businesses to opt-in, and this information is then passed on to users of the Yelp platform. Currently, over 300,00 businesses have already opted into the filter.
The new feature makes it easy for consumers to find businesses that are open to all people regardless of their race, gender or sexual orientation. It also makes it easier for organizations to convey their values to prospective consumers. People also have the ability to inform Yelp if businesses do not follow the guidelines of the new filter.
Image Credit: Yelp
The new feature makes it easy for consumers to find businesses that are open to all people regardless of their race, gender or sexual orientation. It also makes it easier for organizations to convey their values to prospective consumers. People also have the ability to inform Yelp if businesses do not follow the guidelines of the new filter.
Image Credit: Yelp
Trend Themes
1. Inclusive Business Filter - Yelp's 'Open to All' filter helps users find businesses that are open and inclusive.
2. Value-conveying Platform - Yelp's new feature allows organizations to communicate their values to potential customers.
3. User-driven Accountability - Yelp users can report businesses that do not adhere to the guidelines of the 'Open to All' filter.
Industry Implications
1. Hospitality - Hotels and restaurants can use Yelp's 'Open to All' filter to attract diverse customers.
2. Retail - Fashion and retail businesses can utilize Yelp's feature to showcase their inclusive practices.
3. Technology - Tech companies can adopt similar filters to promote diversity and inclusion within their organizations.
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