The Crowdsourced OpenLabel App Helps Consumers Voice Opinions
Laura McQuarrie — January 9, 2015 — Tech
References: itunes.apple & treehugger
Just as there are apps like Skin Deep and Think Dirty to tell you what kinds of toxic ingredients may be in your cosmetics, there's the OpenLabel app for all sorts of other products from detergents to food items and toys.
The crowdsourced app is run by a community of people who are passionate about sharing their voices to speak out about ingredients used, nutritional value, a company's regard for the environment, ethics, or any other facts or opinions that demand to be voiced. To use the app, it's as simple as scanning the barcode on any product to bring it up within the system. Once a product is called up, a simple red and green graphic scale makes it apparent if the majority of consumers would avoid or recommend buying a particular product.
The crowdsourced app is run by a community of people who are passionate about sharing their voices to speak out about ingredients used, nutritional value, a company's regard for the environment, ethics, or any other facts or opinions that demand to be voiced. To use the app, it's as simple as scanning the barcode on any product to bring it up within the system. Once a product is called up, a simple red and green graphic scale makes it apparent if the majority of consumers would avoid or recommend buying a particular product.
Trend Themes
1. Crowdsourced Openlabel App - Crowdsourced apps like OpenLabel provide consumers with a platform to voice opinions and share information about products, creating opportunities for transparency and accountability in various industries.
2. Toxic Ingredient Disclosure - The rise of apps like Skin Deep, Think Dirty, and OpenLabel highlights the growing trend of consumers demanding transparency and detailed information about the ingredients used in various products, which presents opportunities for companies to innovate and create safer alternatives.
3. Consumer Advocacy - Apps like OpenLabel empower consumers to voice their concerns and opinions, leading to increased awareness and advocacy around issues such as environmental impact, ethical practices, and nutritional value in different industries.
Industry Implications
1. Beauty and Cosmetics - The OpenLabel app's focus on disclosing toxic ingredients in cosmetics and personal care products presents an opportunity for the beauty industry to innovate and create safer, more sustainable alternatives.
2. Food and Beverage - OpenLabel's ability to provide consumers with information about food items and nutritional value opens up opportunities for the food industry to develop healthier and more transparent products that meet consumer demands.
3. Consumer Goods and Retail - The OpenLabel app's barcode scanning feature and consumer reviews create opportunities for the consumer goods and retail industries to improve transparency, promote ethical practices, and address consumer concerns in product manufacturing and distribution.
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