Google Added a Tool Allowing Uses to Directly Order Takout
References: techcrunch & gizmodo
Google is adding a new tool allowing users to directly order online takeout while searching for the best local eats! You can now avoid directly calling your favorite Chinese place or pizza joint to order dinner because Google will place your order for you.
Google uses a button called 'place your order' and it will immediately redirect you to one of the many ordering service sites without having to search the restaurant webpage for a phone number to try to navigate to their online ordering system.
Restaurants using one of the following delivery services 'Seamless,' 'Grubhub,' 'Eat24,' 'Delivery.com,' 'BeyondMenu,' or 'MyPizza.com' will be automatically associated with Google's online takeout option. The new feature allows orders to be placed quickly, in addition to giving local restaurants higher web traction.
Google uses a button called 'place your order' and it will immediately redirect you to one of the many ordering service sites without having to search the restaurant webpage for a phone number to try to navigate to their online ordering system.
Restaurants using one of the following delivery services 'Seamless,' 'Grubhub,' 'Eat24,' 'Delivery.com,' 'BeyondMenu,' or 'MyPizza.com' will be automatically associated with Google's online takeout option. The new feature allows orders to be placed quickly, in addition to giving local restaurants higher web traction.
Trend Themes
1. Online Ordering Integration - Exploring the integration of online ordering systems into search engine services to streamline the ordering process for customers.
2. Delivery Partnership Expansion - Expanding partnerships beyond Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu, and MyPizza.com to include additional delivery services for greater convenience.
3. Localized Menu Display - Developing a menu display feature that shows users a restaurant's menu and pricing for localized versions of the website.
Industry Implications
1. Restaurant Industry - The restaurant industry can benefit from an online ordering platform integration to increase convenience for customers and provide additional visibility to their business.
2. Delivery Services Industry - Delivery service providers such as Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu, or MyPizza.com can capitalize on potential partnerships with search engines to increase their user base and revenue.
3. Online Search Industry - The online search industry can leverage a localized menu display feature to provide a more personalized search experience for users looking to order food online.
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