Swarovski Hosts Online Design Competition
Lindsey Erin Heim — November 22, 2008 — Marketing
Want to design big-brand jewelry? Now is your chance to step into the spotlight with Swarovski's latest marketing campaign. The couture crystal company is hosting an online jewelry design competition, and they're asking for input from everyone interested.
The winner will not only receive some major prizes, but they'll easily snag more exposure as a jewelry designer than they could ever wish for--chosen contest participants' jewels will be shown at Baselworld, the world's largest jewelry and watch event, which takes place in Basel, Switzerland.
This competition is going on right now and runs from October through December. All interested participants must submit their design ideas online by November 30th. Check out the video above from a previous Swarovski contest to help get your creative juices flowing.
Best of luck in producing the most delicious design!
The winner will not only receive some major prizes, but they'll easily snag more exposure as a jewelry designer than they could ever wish for--chosen contest participants' jewels will be shown at Baselworld, the world's largest jewelry and watch event, which takes place in Basel, Switzerland.
This competition is going on right now and runs from October through December. All interested participants must submit their design ideas online by November 30th. Check out the video above from a previous Swarovski contest to help get your creative juices flowing.
Best of luck in producing the most delicious design!
Trend Themes
1. Crowdsourced Jewelry Design - Opportunity for jewelry brands to involve customers in the design process, creating a more personalized and engaging experience.
2. Online Design Competitions - Growing trend of companies hosting online competitions to tap into the creativity of a global audience and discover new talent.
3. Experiential Marketing Campaigns - Companies using interactive competitions to generate brand awareness and engagement, giving participants a chance to showcase their skills and gain exposure.
Industry Implications
1. Fashion & Accessories - Fashion brands can leverage crowdsourcing to bring unique designs to market and engage with their customer base.
2. Marketing & Advertising - The rise of online design competitions presents new opportunities for marketers to create interactive campaigns that foster brand loyalty and attract attention.
3. Event Management - The integration of winning designs into prestigious jewelry events like Baselworld demonstrates the potential for event organizers to showcase innovative creations and attract participants.
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