Collections Gives Recommendations Through Online Inspiration Boards
Alyson Wyers — April 1, 2015 — Pop Culture
References: blog.bloglovin & psfk
Bloglovin is trying to encourage user engagement with online inspiration boards for blog images. The new Collections feature will aggregate data and create customized suggestions and search results. Currently the platform enables users to find and follow 650,000 different fashion and lifestyle blogs. This recommendation tool will help users be more targeted in their discovery of new bloggers.
Described by PSFK as a hybrid of Pocket and a Pinterest board, the online inspiration boards let users save stories as well. Articles can be organized by category, such as beauty, style inspiration and travel. Notifications for new posts also notify readers of their favorite bloggers' activity, giving the blogging community more channels to communicate, converse and promote content.
Described by PSFK as a hybrid of Pocket and a Pinterest board, the online inspiration boards let users save stories as well. Articles can be organized by category, such as beauty, style inspiration and travel. Notifications for new posts also notify readers of their favorite bloggers' activity, giving the blogging community more channels to communicate, converse and promote content.
Trend Themes
1. Personalization of Content - Bloglovin's Collections feature enables the aggregation of data to create customized suggestions and search results.
2. Online Inspiration Boards - Bloglovin's Collections feature is a hybrid of Pocket and Pinterest that allows users to save stories and organize articles by category.
3. Enhanced User Engagement - Bloglovin's Collections feature aims to increase user engagement by notifying them of their favorite bloggers' new posts and activity.
Industry Implications
1. Social Media - Bloglovin's Collections feature, which enhances user engagement, is a potential innovation opportunity in the social media industry.
2. Digital Marketing - The personalization of content through Bloglovin's Collections feature presents an opportunity for innovation in digital marketing.
3. E-commerce - Bloglovin's Collections feature, which offers customized suggestions and search results, is an opportunity for innovation in the e-commerce industry.
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