Trader Joe’s Oniony Kale Slaw Draws Inspiration from the Autumn Harvest
Katherine Pendrill — November 13, 2020 — Lifestyle
References: traderjoes
Trader Joe's will make you crave salads this autumn thanks to its new Oniony Kale Slaw.
For it's newest DIY salad kit, Trader Joe's drew inspiration from the autumn harvest. The new Oniony Kale Slaw starts with a base of deep green kale leaves, paired with purple cabbage, bright orange shaved carrots, and stark white cauliflower. To give this colorful salad some extra flavor, Trader Joe's includes a bag of carmelized shallot and Dijon mustard vinaigrette, along with walnut pieces and shaved Parmesan for toppings. As the brand puts it, "Like an edible horn of plenty, Trader Joe’s Oniony Kale Slaw offers a vivid variety of colors, flavors, and textures that work wonderfully as a Thanksgiving side or an everyday salad."
Image Credit: Trader Joe's
For it's newest DIY salad kit, Trader Joe's drew inspiration from the autumn harvest. The new Oniony Kale Slaw starts with a base of deep green kale leaves, paired with purple cabbage, bright orange shaved carrots, and stark white cauliflower. To give this colorful salad some extra flavor, Trader Joe's includes a bag of carmelized shallot and Dijon mustard vinaigrette, along with walnut pieces and shaved Parmesan for toppings. As the brand puts it, "Like an edible horn of plenty, Trader Joe’s Oniony Kale Slaw offers a vivid variety of colors, flavors, and textures that work wonderfully as a Thanksgiving side or an everyday salad."
Image Credit: Trader Joe's
Trend Themes
1. DIY Salad Kits - Opportunity for creating convenient and customizable salad kits for consumers looking for quick and healthy meal options.
2. Autumn-inspired Salads - Innovation potential to develop salad recipes and ingredients that highlight the flavors and ingredients of the autumn harvest.
3. Creative Salad Toppings - Potential for unique and flavorful toppings that enhance the taste and texture of salads, appealing to consumers seeking new and exciting options.
Industry Implications
1. Food Retail - Disruptive innovation opportunity to create and market salad kits in grocery stores, providing consumers with convenient and healthy meal solutions.
2. Food Delivery - Opportunity to offer customized salad kits as part of meal delivery services, catering to busy individuals who want nutritious meals without the hassle of meal prep.
3. Vegetable Farming - Innovation potential for farmers to grow and supply unique salad ingredients that align with seasonal and flavor trends, meeting the demand for variety and freshness.
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