Angelus Partners with Château Angelus for the Only Watch Auction
Kalin Ned — August 1, 2023 — Social Good
References: onlywatch
Swiss watchmaker Angelus partners with French family-owned winery Château Angelus for the Only Watch charity auction, creating a one-of-a-kind watch called the 'Chronodate Gold x Château Angelus.' The design of the timepiece boasts a dial made with freeze-dried lees from the winemaker's 2022 vintage collection. In addition to the luxurious one-of-a-kind watch, the auction lot also includes a prestigious 2012 vintage 'Impériale' and rare bottles of Château Angelus' Grand Vin Blanc. The collaboration, which will definitely be of interest to bidders, combines the art of watchmaking and winemaking. As such, it celebrates tradition and passion.
Proceeds from the Only Watch charity auction will support Duchenne muscular dystrophy research. The auction is set to take place on November 5, 2023, in Geneva.
Image Credit: Only Watch
Proceeds from the Only Watch charity auction will support Duchenne muscular dystrophy research. The auction is set to take place on November 5, 2023, in Geneva.
Image Credit: Only Watch
Trend Themes
1. Luxury Collaborations - The partnership between Angelus and Château Angelus highlights the trend of luxury collaborations and the merging of different industries to create unique products.
2. Sustainable Materials - The use of freeze-dried lees from Château Angelus' wine collection in the design of the 'Chronodate Gold x Château Angelus' watch taps into the growing trend of incorporating sustainable materials in luxury products.
3. Charitable Auctions - The Only Watch auction showcases the trend of charitable events, where exclusive and one-of-a-kind items are sold to raise funds for important causes.
Industry Implications
1. Luxury Watches - The collaboration between Angelus and Château Angelus creates opportunities for innovation in the luxury watch industry, as brands can explore unique partnerships and incorporate unconventional materials.
2. Fine Wines - The collaboration with Angelus provides disruptive innovation opportunities for the fine wine industry, as winemakers can explore creative collaborations and leverage their brand reputation for diverse partnerships.
3. Charitable Organizations - The Only Watch auction presents an opportunity for charitable organizations to host exclusive events that combine luxury goods and philanthropy, attracting high-profile bidders and raising substantial funds for important causes.
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