atmos Enters the Picture with a Timely One Piece Collaboration
Kalin Ned — August 6, 2019 — Pop Culture
A new One Piece collaboration is on the market and this one has been made possible by sneaker experts atmos. The drop consists of two different styles of graphic tees and tote bags. Nods to the anime are present throughout. A recurring theme for the collection is the frequent references to a 'SNEAKERS KING' which is a touch that ties into atmos as a brand.
The One Piece collaboration comes at a time as "Japan [is] gearing up for the domestic release of One Piece Stampede" -- a full-feature film adaptation of the cult-favorite anime. While the movie premieres on August 9th in the country, atmos has planned to debut the One Piece collaboration on August 8th both on its e-commerce website and its Propellor-dōri store.
The One Piece collaboration comes at a time as "Japan [is] gearing up for the domestic release of One Piece Stampede" -- a full-feature film adaptation of the cult-favorite anime. While the movie premieres on August 9th in the country, atmos has planned to debut the One Piece collaboration on August 8th both on its e-commerce website and its Propellor-dōri store.
Trend Themes
1. Anime Streetwear Collaborations - The trend of anime-inspired streetwear continues, providing opportunities for collaborations between fashion and entertainment brands.
2. Anime Film Merchandise - As more anime franchises release film adaptations, there is a growing demand for merchandise that incorporates references to the movies.
3. Cult-favorite Anime Collaborations - Collaborations between cult-favorite anime franchises and fashion brands are becoming increasingly popular, providing opportunities to tap into niche consumer markets.
Industry Implications
1. Fashion - The fashion industry can continue to capitalize on the trend of anime-inspired streetwear, as well as collaborate with cult-favorite anime franchises to create unique merchandise.
2. Entertainment - The entertainment industry can partner with fashion brands to create merchandise promoting new film adaptations of popular anime series, which can generate additional revenue for both industries.
3. Retail - Retailers can invest in carrying merchandise from anime-inspired streetwear collaborations and cult-favorite anime franchises, potentially catering to a niche consumer base and increasing sales.
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