Paqui is Reintroducing its Spicy 'One Chip Challenge' with New Packaging
Laura McQuarrie — September 11, 2019 — Marketing
References: paqui & packagingoftheworld
Back in 2016, Paqui tapped into the public's love of viral challenges by introducing a chip snack so spicy, it was only sold in packets of one—now, the One Chip Challenge is making a return after much interest from fans. In a few days, Paqui's Carolina Reaper Chip will officially be released for sale again, introducing a blue corn chip covered in black Carolina Reaper seasoning.
To reintroduce the #OneChipChallenge to people in 2019, Paqui is introducing fresh new coffin-shaped packaging that plays up its contents ("one deadly black tortilla chip") and graphic branding that is more focused on the challenge aspect of trying to survive eating just one of the spicy Carolina Reaper tortilla chips.
To reintroduce the #OneChipChallenge to people in 2019, Paqui is introducing fresh new coffin-shaped packaging that plays up its contents ("one deadly black tortilla chip") and graphic branding that is more focused on the challenge aspect of trying to survive eating just one of the spicy Carolina Reaper tortilla chips.
Trend Themes
1. Viral Challenges - Opportunity for businesses to create products or experiences that encourage participation and sharing through viral challenges.
2. Limited Edition Packaging - Innovative packaging designs that grab attention and create a sense of exclusivity, enticing consumers to try the product.
3. Extreme Flavors - The market for bold and spicy flavors is growing, creating opportunities for companies to develop unique and intense taste experiences.
Industry Implications
1. Snack Food - Snack food companies can capitalize on the viral challenge trend by creating limited edition products and packaging that entice consumers to take on the challenge.
2. Food Packaging - Packaging companies can design creative and eye-catching packaging solutions to help brands stand out and capture consumer attention.
3. Food and Beverage - Restaurants and beverage companies can create special limited edition menu items featuring extreme flavors to attract adventurous consumers who are seeking unique taste experiences.
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