Nicorette's 'One Breath' Shows a Dive by Former Smoker Daan Verhoeven
Laura McQuarrie — October 22, 2016 — Marketing
References: nicorette & prexamples
'One Breath' is the name of a new 360-degree video experience from Nicorette that's been shared to YouTube and Facebook, telling the story of former smoker and professional diver Daan Verhoeven. After quitting smoking and never looking back, Verhoeven has gone on to set numerous national freediving records—as stated in the 360-degree experience, Daan Verhoeven "can hold his breath for six minutes and two seconds."
Over the course of the three-minute film, viewers are able to explore the immersive underwater environment and may even spot a seal.
360-degree virtual reality videos of this kind have become popular ways for brands to completely captivate audiences by pulling them into the stories told. Nicorette's One Breath is being launched at this time of year to specifically tie into the national UK campaign for 'Stoptober.'
Over the course of the three-minute film, viewers are able to explore the immersive underwater environment and may even spot a seal.
360-degree virtual reality videos of this kind have become popular ways for brands to completely captivate audiences by pulling them into the stories told. Nicorette's One Breath is being launched at this time of year to specifically tie into the national UK campaign for 'Stoptober.'
Trend Themes
1. 360-degree Virtual Reality Videos - Opportunity for brands to create immersive and captivating experiences for their audiences by telling stories through 360-degree virtual reality videos.
2. Immersive Brand Experiences - Brands can use 360-degree videos to fully engage and captivate their target audience by allowing them to explore immersive environments and narratives.
3. Integration of VR with Marketing Campaigns - Opportunity for brands to incorporate virtual reality experiences, such as Nicorette's 'One Breath', into their marketing campaigns for enhanced engagement and brand storytelling.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can utilize 360-degree virtual reality videos to create impactful and memorable brand experiences.
2. Film and Entertainment - The film and entertainment industry can explore the use of 360-degree virtual reality videos to provide audiences with immersive and interactive storytelling experiences.
3. Health and Wellness - The health and wellness industry can leverage virtual reality experiences, like Nicorette's 'One Breath', to promote and enhance campaigns related to smoking cessation and overall well-being.
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