The Unusual On/Off ‘A New Kind Of Love' AW 2011 Spread
Renee Ramsarran — February 16, 2011 — Fashion
The On/Off 'A New Kind Of Love' AW 2011 editorial works with some of the most fashion-forward designers in the UK. Their brilliant fashion collections take center stage in this futuristic series. The wardrobe includes the likes of Ada Zanditon, Hesan Hejazi and Charlie Le Mindu.
The rose-hued 'A New Kind Of Love' AW 2011 breaks the conventions of romance and fashion in this highly unusual photoshoot.
Implications - In a culture overwhelmed with marketing, one of the best ways for a brand to differentiate itself from other products in its field is by creating advertising that features effervescent colors, radical designs, or unusual imagery. By investing in an ad that is visually arresting and non-traditional, the brand stands a good chance of distinguishing itself from competitors.
The rose-hued 'A New Kind Of Love' AW 2011 breaks the conventions of romance and fashion in this highly unusual photoshoot.
Implications - In a culture overwhelmed with marketing, one of the best ways for a brand to differentiate itself from other products in its field is by creating advertising that features effervescent colors, radical designs, or unusual imagery. By investing in an ad that is visually arresting and non-traditional, the brand stands a good chance of distinguishing itself from competitors.
Trend Themes
1. Non-traditional Advertising - Creating visually arresting and unconventional ads help brands differentiate themselves from competitors.
2. Futuristic Fashion - Focusing on fashion-forward and futuristic designs can attract consumers who are interested in cutting-edge style.
3. Unconventional Photography - Using unusual imagery in photoshoots can create a unique and memorable brand image.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating futuristic designs into their collections and advertising.
2. Advertising - The advertising industry can capitalize on the demand for non-traditional and visually striking ads.
3. Photography - Photographers can create innovative and memorable ads by using unconventional imagery.
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