Enjoy Game of Thrones with Ommegang Brewery's Fire and Blood Ale
Mesel Isaac — February 13, 2014 — Pop Culture
References: ommegang & hiconsumption
With season four of Game of Thrones set to premier on April 6th, Ommegang Brewery is releasing their third batch of Game of Thrones-inspired beer.
Called Fire and Blood Red Ale, this Game of Thrones beer is named after the motto of House Targaryen. Ommegang Brewery states that Fire and Blood Red Ale was inspired by the character Daenerys Targaryen and her three dragons; Drogon, Rhaegal and Viserion. Three different labels were created, with each one proudly displaying one of Daenerys' dragons in all their winged glory.
Fire and Blood Red Ale contains 6.8% alcohol and is available in 750ml bottles and 1/6 BBL kegs beginning in late March of 2014. That's just enough time get some before the series premiers.
Called Fire and Blood Red Ale, this Game of Thrones beer is named after the motto of House Targaryen. Ommegang Brewery states that Fire and Blood Red Ale was inspired by the character Daenerys Targaryen and her three dragons; Drogon, Rhaegal and Viserion. Three different labels were created, with each one proudly displaying one of Daenerys' dragons in all their winged glory.
Fire and Blood Red Ale contains 6.8% alcohol and is available in 750ml bottles and 1/6 BBL kegs beginning in late March of 2014. That's just enough time get some before the series premiers.
Trend Themes
1. Fantasy-inspired Beverages - Opportunity for breweries and beverage companies to create unique and themed drinks inspired by popular fantasy franchises like Game of Thrones.
2. Collaborative Branding - Chance for breweries and media companies to collaborate on branded beverages that capitalize on the popularity of television shows and movies.
3. Limited Edition Labels - Trend of creating limited edition labels for beverages to attract collectors and fans of specific franchises and characters.
Industry Implications
1. Brewery - Opportunity for breweries to create innovative and unique beverages inspired by popular fantasy franchises.
2. Beverage - Opportunity for beverage companies to collaborate with media companies and create themed drinks based on popular television shows and movies.
3. Collectibles - Opportunity for collectibles industry to create and market limited edition beverage labels that appeal to fans of specific franchises, like Game of Thrones.
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