Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts
Jennifer Gosnell — June 3, 2013 — Lifestyle
References: brit.co & itunes.apple
Lululemon's 'Om-Finder' app is the perfect compliment to any yoga enthusiasts' smartphone. Whether you're looking for some drop-in yoga classes in your area, or are travelling and want to know of some yoga studios in your vicinity, the Om-Finder has got your yoga needs covered.
As part of Lululemon's consistently-updated technological advancement, including its active presence across many social media sites, the Om-Finder marks its debut into the app world. Available only on the Apple iPhone for the time being, Lululemon's entrance is a notable one. The brand has cornered the yoga market and become the definitive source for yoga wear and accessories, including mats, headbands and more. As a brand, it has taken on advertising not only a sport, but more importantly a lifestyle. The Om-Finder is a relevant addition to the brand's lifestyle image.
As part of Lululemon's consistently-updated technological advancement, including its active presence across many social media sites, the Om-Finder marks its debut into the app world. Available only on the Apple iPhone for the time being, Lululemon's entrance is a notable one. The brand has cornered the yoga market and become the definitive source for yoga wear and accessories, including mats, headbands and more. As a brand, it has taken on advertising not only a sport, but more importantly a lifestyle. The Om-Finder is a relevant addition to the brand's lifestyle image.
Trend Themes
1. Mobile-friendly Fitness - The rise of traveling yoga apps like Lululemon's 'Om-Finder' indicates a growing trend towards mobile-friendly fitness solutions.
2. On-demand Wellness - Yoga apps like 'Om-Finder' satisfy the need for on-demand wellness by providing users with information on nearby yoga studios while traveling.
3. Brands Embracing Technology - Lululemon's entry into the app world showcases the trend of brands embracing technology to enhance their customers' experience and stay relevant in the digital age.
Industry Implications
1. Fitness Technology - The rise of traveling yoga apps presents disruptive innovation opportunities for the fitness technology industry, including the development of more specialized fitness apps and wearable devices.
2. Wellness Tourism - Traveling yoga apps like 'Om-Finder' contribute to the growth of the wellness tourism industry by facilitating access to yoga studios and promoting active lifestyles while traveling.
3. Athleisure Wear - The integration of apps like 'Om-Finder' into fitness brands like Lululemon presents opportunities for the athleisure wear industry to incorporate technology and provide a more holistic fitness experience for customers.
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