adidas is Celebrating the Rio Games with Another Model's Makeover
Riley von Niessen — August 12, 2016 — Fashion
References: adidas & highsnobiety
As the summer games in Rio de Janeiro continue, athletic companies everywhere continue to show their support of competitors, releasing Olympic sneakers and commemorative apparel frequently.
One company that's been especially active in this is adidas, which has just dropped yet another model that pays tribute to athletic strength. While some are choosing to cover shoes entirely in metallic hues, other companies have gone for more subtle choices. The adidas special 'Ultra BOOST's fall somewhere in between.
Although the commemorative effort is clear, the company is careful to not make the series too obvious about it. It succeeds in this by supplying the mostly black colorway with a metallic accent on the heel, which comes in either gold, silver or bronze to denote the iconic medal placements.
One company that's been especially active in this is adidas, which has just dropped yet another model that pays tribute to athletic strength. While some are choosing to cover shoes entirely in metallic hues, other companies have gone for more subtle choices. The adidas special 'Ultra BOOST's fall somewhere in between.
Although the commemorative effort is clear, the company is careful to not make the series too obvious about it. It succeeds in this by supplying the mostly black colorway with a metallic accent on the heel, which comes in either gold, silver or bronze to denote the iconic medal placements.
Trend Themes
1. Olympic Commemorative Footwear - The trend is for companies to design limited edition sneakers and other footwear celebrating the Olympics.
2. Metallic Accent - The trend is for companies to use metallic accents in the design of their footwear and apparel.
3. Subtle Design Elements - The trend is for companies to incorporate subtle design elements, such as metallic accents, into their products, rather than using bold statements.
Industry Implications
1. Athletic Footwear - There is an opportunity for athletic footwear companies to create limited edition Olympic sneakers and other footwear, featuring subtle design elements, such as metallic accents.
2. Athletic Apparel - There is an opportunity for athletic apparel companies to create limited edition Olympic-themed apparel, featuring subtle design elements, such as metallic accents.
3. Fashion - There is an opportunity for fashion companies to incorporate metallic accents into their designs, inspired by the trend of using metallic accents in Olympic commemorative footwear and apparel.
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