These Collector's Coins Honor the Games in Rio and Tokyo
Laura McQuarrie — August 25, 2016 — Special
References: mof.go.jp & japantrends
Now that the 2016 Summer Olympic Games in Rio de Janeiro have officially come to a close, the anticipation is already building for the upcoming 2020 Games in Tokyo—as such, a limited-edition Olympic coin set has been created.
These collector's coins feature designs that celebrate both the Rio and upcoming Tokyo Games by using the national flowers of each host city's country: the cherry blossom for Japan and the golden trumpet tree for Brazil. On the reverse sides of these coins, the logos for the 2020 Olympic Games are shown.
The Olympics is an global event where brands across all industries jump at the chance to create everything from footwear to toys as meaningful gifts and memorabilia to commemorate sports and the inspiring athletes who compete from across the world.
These collector's coins feature designs that celebrate both the Rio and upcoming Tokyo Games by using the national flowers of each host city's country: the cherry blossom for Japan and the golden trumpet tree for Brazil. On the reverse sides of these coins, the logos for the 2020 Olympic Games are shown.
The Olympics is an global event where brands across all industries jump at the chance to create everything from footwear to toys as meaningful gifts and memorabilia to commemorate sports and the inspiring athletes who compete from across the world.
Trend Themes
1. Limited-edition Collector's Items - Creating limited-edition collector's items that commemorate major global events, such as the Olympic Games, presents an opportunity for brands to tap into the demand for exclusive and meaningful memorabilia.
2. National Symbols and Cultural References - Incorporating national symbols and cultural references into products, like using the national flowers or logos of host cities, allows brands to appeal to the patriotic sentiments of consumers and enhance the emotional value of their offerings.
3. Continuous Event-based Merchandise Creation - The Olympics and other globally significant events provide an ongoing opportunity for brands to constantly innovate and create new merchandise that aligns with the changing themes and locations of these events, keeping their product offerings fresh and exciting.
Industry Implications
1. Collectibles - The collectibles industry can leverage the demand for limited-edition Olympic coins and other commemorative items to cater to passionate collectors and investors seeking unique and meaningful acquisitions.
2. Sports Merchandise - The sports merchandise industry can seize the opportunity to create a range of products, beyond traditional athletic gear, that allow fans to express their support for their favorite teams and athletes during major sporting events.
3. Tourism and Souvenirs - Travel and tourism-related businesses can explore the creation of unique souvenirs, like Olympic coin sets, to entice travelers and visitors looking for memorable mementos of their experiences in different host cities and countries.
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