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Style Icon Clothing Collections

Clean the Sky - Positive Eco Trends & Breakthroughs

The New Olivia Palermo + Chelsea28 Line Boasts a 1970s Influence

— September 6, 2016 — Fashion
Nordstrom recently announced that it will be debuting the third installment of the highly anticipated Olivia Palermo + Chelsea28 collection. Palermo is an American socialite, who is widely know for her impeccable fashion sense. Now the style icon is lending her talents to the world of design with her latest clothing collection.

The Olivia Palermo + Chelsea28 collection is a fall line available exclusively from Nordstrom. The collection consists of 23 different pieces in the US and 21 separates in Canada. The entire collection is inspired by the styles of the 1970s, with romantic touches such as ruffles, peplums and pleats. These details are meant to add a touch of femininity to the menswear-inspired pieces that dominate the collection. As Palermo explains, "We loved mixing light, feminine elements such as ruffles and lace with leather and menswear-inspired tailored pieces."
Trend Themes
1. 1970s-inspired Fashion - Disruptive innovation opportunity: Create a sustainable and eco-friendly line of 1970s-inspired clothing using recycled materials.
2. Fashion Collaborations - Disruptive innovation opportunity: Partner with influencers and celebrities to create exclusive clothing collections, targeting a specific niche market.
3. Feminine Touch in Menswear - Disruptive innovation opportunity: Develop a line of gender-neutral clothing with a combination of feminine and masculine elements, catering to consumers looking for more inclusive fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate augmented reality (AR) technology in fashion retail stores to enhance the shopping experience and provide personalized recommendations to customers.
2. Sustainable Fashion - Disruptive innovation opportunity: Invest in research and development of innovative sustainable materials and production techniques to create eco-friendly clothing lines.
3. Influencer Marketing - Disruptive innovation opportunity: Develop an AI-based platform that analyzes social media data to identify the most effective influencers for targeted fashion collaborations.
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