The Oliver Goldsmith Sunglasses Feature Star-Quality Silhouettes
Meghan Young — December 27, 2011 — Fashion
References: clairegoldsmith & design-milk
The Oliver Goldsmith Sunglasses collection look iconic because this brand once catered to the Hollywood stars of the Golden Era. Grace Kelly, Peter Sellers, Michael Caine and Audrey Hepburn were all know to rock these spectacles. Fast forward to the year 2012, and the Oliver Goldsmith Sunglasses offer the same star-quality silhouettes with a twist.
A family-owned business, the granddaughter of Oliver Goldsmith, Claire Goldsmith, now designs these timeless frames. This time around, she has injected a fair amount of color and pattern in the Oliver Goldsmith Sunglasses collection. As she so enthusiastically puts it, "I hope CG will be the vintage of the future." If she continues down this road, it will be.
A family-owned business, the granddaughter of Oliver Goldsmith, Claire Goldsmith, now designs these timeless frames. This time around, she has injected a fair amount of color and pattern in the Oliver Goldsmith Sunglasses collection. As she so enthusiastically puts it, "I hope CG will be the vintage of the future." If she continues down this road, it will be.
Trend Themes
1. Retro Eyewear Fashion - The trend of retro eyewear fashion is increasing as evident from the demand of iconic Oliver Goldsmith Sunglasses.
2. Colorful Sunglasses - The trend of adding colors and patterns in sunglasses, as seen in the Oliver Goldsmith collection, is gaining popularity among fashion-conscious customers.
3. Legacy Brands Revival - With the granddaughter of Oliver Goldsmith designing their sunglasses collection, there is an opportunity for legacy brands to revive their image and cater to a new generation of customers.
Industry Implications
1. Fashion Industry - Fashion industry players can explore the trend of retro eyewear fashion by introducing their own versions of classic sunglasses.
2. Eyewear Industry - Eyewear industry businesses can innovate by exploring the trend of adding colors and patterns in sunglasses, as seen in the Oliver Goldsmith collection.
3. Heritage Brands Industry - There is an opportunity for businesses in the heritage brands industry to revive their image and appeal to new generations of customers, just like Oliver Goldsmith's granddaughter did with their sunglasses collection.
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