Byredo’s Olfactive Stéréophonique Takes Cues from HiFi Audio Speakers
Laura McQuarrie — January 21, 2022 — Art & Design
References: byredo & luxurylaunches
Byredo’s Olfactive Stéréophonique is an industrial scent diffuser that looks like a speaker and that's because the brand collaborated with Devon Turnbull (a founder of speaker label OJAS.) This fragrance diffuser takes inspiration from the world of audio to powerfully diffuse scent. The $1,300 diffuser comes with 10 capsules of the newest scent from Byredo, Olfactive Pyramid, with notes of clove buds, bay, and incense, with a heart of ylana, carnation, and labdanum, and a base of papyrus, Haiti vetiver and guaiac wood.
Byredo claims that this scent "helps in the transition between states of consciousness, and evoke[s] a temple experience within a listening space setting." The multi-sensory experience will only be had by a select few, as there are just 100 diffusers that have been made available through the Byredo web store and flagship locations.
Byredo claims that this scent "helps in the transition between states of consciousness, and evoke[s] a temple experience within a listening space setting." The multi-sensory experience will only be had by a select few, as there are just 100 diffusers that have been made available through the Byredo web store and flagship locations.
Trend Themes
1. Multi-sensory Experience - The combination of scent and audio elements is an opportunity for brands to explore other multi-sensory experiences that can evoke emotion and memory.
2. Industrial Design - The use of industrial design elements like the speaker aesthetic can be adopted in other products to enhance aesthetical appeal and added functionality.
3. Luxury Home Fragrance - Luxury fragrance products can be expanded beyond perfumes and colognes by offering high-end scent diffusers to elevate the at-home fragrance experience.
Industry Implications
1. Home Fragrance - Companies within this industry can explore adding high-end scent diffusers to their product lines to cater to consumers who value luxury in-home fragrance experience.
2. Audio Equipment - The audio industry can adopt industrial design elements of other products to differentiate their product lines and create unique innovative products.
3. Luxury Retail - Luxury retail brands can consider expanding their product lines into other areas like home fragrance to offer consumers a unique multi-sensory shopping experience.
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