The Old Spice Fresh Collection Smells Like Far-Off Places
Meghan Young — March 20, 2010 — Fashion
The men in my family have always used Old Spice, so it was a pretty big shock when I stumbled upon the Old Spice Fresh Collection. Moving away from their iconic red packaging, the new line is, well, very feminine looking. Yet it's still targeting men.
Instead, the Old Spice Fresh Collection seems to be appealing to a new range of men out there--the well-travelled and sensitive. Comprised of four new scents, it travels the world to Fiji, Cyprus, Matterhorn and Denali.
Instead, the Old Spice Fresh Collection seems to be appealing to a new range of men out there--the well-travelled and sensitive. Comprised of four new scents, it travels the world to Fiji, Cyprus, Matterhorn and Denali.
Trend Themes
1. Men's Deodorant - Opportunity for gender-neutral or non-traditional packaging and scents in the men's deodorant industry.
2. Targeting Well-traveled Men - Potential for brand expansion in the men's grooming market by appealing to men who appreciate world-inspired scents.
3. Sensitive Masculinity - Growth potential in the market for deodorants that cater to men who value sensitivity and self-care.
Industry Implications
1. Men's Grooming - Innovative product offerings in the men's grooming industry to meet the changing preferences of modern men.
2. Packaging Design - Opportunities in the packaging design industry to create gender-neutral or unconventional packaging for men's deodorant.
3. Self-care Products - Expansion opportunities in the self-care industry by developing deodorants that cater to men's sensitive and wellness-focused preferences.
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