The Old Navy ‘Awkward Holiday Photo Mobile' Challenge
Amelia Roblin — December 4, 2010 — Marketing
References: awkwardfamilyphotos & refinery29
Embarrassing snapshots have never had such great rewards. The Old Navy ‘Awkward Holiday Photo Mobile’ challenge gets parents and siblings into the spirit of shameful photo shoots by offering discounts on its clothing.
Doug Chernack and Mike Bender of ‘Awkward Family Photos’ are collaborating on the cringeworthy campaign, offering their help to make your pictures compromising. Suggesting props and poses to make your momento even more mortifying, the Old Navy ‘Awkward Holiday Photo Mobile’ challenge will afford you another year’s enjoyable embarrassment.
Doug Chernack and Mike Bender of ‘Awkward Family Photos’ are collaborating on the cringeworthy campaign, offering their help to make your pictures compromising. Suggesting props and poses to make your momento even more mortifying, the Old Navy ‘Awkward Holiday Photo Mobile’ challenge will afford you another year’s enjoyable embarrassment.
Trend Themes
1. Embarrassing Photo Campaigns - Businesses can capitalize on the trend of humiliating photo shoots to engage with customers and create memorable experiences.
2. Collaborations with Niche Content Creators - Partnering with popular platforms like 'Awkward Family Photos' can help businesses reach a specific target audience and leverage their dedicated fan base.
3. Discounts for Humiliating Experiences - Offering discounts or rewards for participating in embarrassing activities can incentivize customers and drive sales.
Industry Implications
1. Retail - Retailers like Old Navy can use embarrassing photo campaigns as a unique marketing strategy to differentiate themselves from competitors and generate buzz.
2. Photography - Photography studios and services can offer specialized packages for clients interested in creating awkward or humorous holiday portraits.
3. Event Planning - Event planners can incorporate embarrassing photo experiences into parties and gatherings, providing a fun and memorable activity for attendees.
6.7
Score
Popularity
Activity
Freshness
