McDonald's Japan's Created a Shake Made from Okinawa Pineapples
Katherine Pendrill — August 3, 2016 — World
References: mcdonalds.co.jp & en.rocketnews24
As part of its Summer Shake series, McDonald's Japan created a creamy fruit drink made from Okinawa pineapples. The new menu item is part of an ongoing push by the chain to offer more dishes made from locally grown ingredients that will appeal to regional taste preferences.
The pineapple shake made its debut earlier this summer as part of the By McSWEETS product line. The drink is made with fresh pineapples grown on the island of Okinawa. The island is one of Japan's biggest pineapple producers, making it the perfect source for creating a dish that appeals to regional preferences. McDonald's Japan also plays up the island imagery in its ads for the new drink.
The tropical pineapple shake demonstrates how quick service restaurants are experimenting with local ingredients to make dishes that will appeal to specific global markets.
The pineapple shake made its debut earlier this summer as part of the By McSWEETS product line. The drink is made with fresh pineapples grown on the island of Okinawa. The island is one of Japan's biggest pineapple producers, making it the perfect source for creating a dish that appeals to regional preferences. McDonald's Japan also plays up the island imagery in its ads for the new drink.
The tropical pineapple shake demonstrates how quick service restaurants are experimenting with local ingredients to make dishes that will appeal to specific global markets.
Trend Themes
1. Local Ingredient Dishes - Quick service restaurants are experimenting with local ingredients to make dishes that will appeal to specific global markets.
2. Regional Taste Preferences - McDonald's Japan offers dishes made from locally grown ingredients that appeal to regional taste preferences.
3. Summer Shake Series - McDonald's Japan introduces a summer shake series featuring different fruit drinks, such as the Okinawa pineapple shake.
Industry Implications
1. Quick Service Restaurants - Quick service restaurants are embracing the use of local ingredients and regional taste preferences to cater to specific global markets.
2. Food and Beverage - The food and beverage industry is exploring the incorporation of local ingredients and regional flavors to attract diverse consumer preferences.
3. Advertising and Marketing - The advertising and marketing industry finds opportunities in promoting dishes made from locally grown ingredients that appeal to regional tastes.
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