The 'MOODset' Collection by Essential Rose Life Matches One's Emotions
References: essentialroselife
Essential Rose Life is a holistic lifestyle brand that boasts natural and organic beauty products, as well as mood-referencing mist and oil sets. The brand seeks to promote self-love, nourishment and support emotional wellness. It doesn't only do so through products, but also donates a percentage of every purchase to Girls Inc. Long Island—an initiative that empowers young women.
The skincare label offers three product collections of MOODsets—each boasting a combination of product and oils for a specific emotional state. The 'Awaken' sets the tone of the day and contains rose gold face oil, sacred presence mood mist as well as tea. 'Balance' harmonizes one with luxe woods and indulgent mood oils, detox and refresh teas, while the 'Soothe' oil set is intended to calm with a lavender light mood mist, sedate oil and yet another pairing of tea flavors.
Photo Credits: Essential Rose Life
The skincare label offers three product collections of MOODsets—each boasting a combination of product and oils for a specific emotional state. The 'Awaken' sets the tone of the day and contains rose gold face oil, sacred presence mood mist as well as tea. 'Balance' harmonizes one with luxe woods and indulgent mood oils, detox and refresh teas, while the 'Soothe' oil set is intended to calm with a lavender light mood mist, sedate oil and yet another pairing of tea flavors.
Photo Credits: Essential Rose Life
Trend Themes
1. Natural and Organic Beauty Products - Disruptive innovation opportunity: Create a line of all-natural skincare products with a focus on emotional wellness.
2. Mood-referencing Mist and Oil Sets - Disruptive innovation opportunity: Develop customizable mood-based skincare sets that cater to specific emotional states.
3. Supporting Emotional Wellness - Disruptive innovation opportunity: Combine beauty products with charitable initiatives that promote emotional well-being.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate mood-based skincare products into the beauty industry with a focus on natural ingredients and emotional benefits.
2. Wellness and Self-care - Disruptive innovation opportunity: Create holistic lifestyle brands that offer products and services supporting emotional wellness and self-care.
3. Charitable Initiatives - Disruptive innovation opportunity: Develop partnerships between beauty brands and charities to combine product sales with social impact.
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