This Olive Oil Packaging Features Writing That is Read Backwards
Mishal Omar — October 24, 2016 — Lifestyle
References: packagingoftheworld
These olive oil bottles perfectly mix ancient inspirations with modern design for a visually appealing product.
The olive oils are called 'Tihasi' -- named after a tamed olive tree in ancient Greek -- and are offered by the brand 'Kortis.' The company enlisted the creative agency 'Spir.to' to design branding for its new olive oil bottles and the resulting product is able to drastically stand out when compared to its competitors. The glass bottles are painted black and corked shut, while white typography covers their entirety. The typography is written in the form of the ancient scripture of Gortina and true to this scripture, it is meant to be read from right to left.
These olive oil bottles are able to fuse contemporary design with an historic inspiration to produce a product that is vastly different in aesthetics than any other of its kind.
The olive oils are called 'Tihasi' -- named after a tamed olive tree in ancient Greek -- and are offered by the brand 'Kortis.' The company enlisted the creative agency 'Spir.to' to design branding for its new olive oil bottles and the resulting product is able to drastically stand out when compared to its competitors. The glass bottles are painted black and corked shut, while white typography covers their entirety. The typography is written in the form of the ancient scripture of Gortina and true to this scripture, it is meant to be read from right to left.
These olive oil bottles are able to fuse contemporary design with an historic inspiration to produce a product that is vastly different in aesthetics than any other of its kind.
Trend Themes
1. Ancient-inspired Packaging - The fusion of ancient inspirations with modern design in packaging offers a unique and visually appealing product.
2. Disruptive Typography Design - Using the ancient scripture of Gortina and writing from right to left challenges traditional typography norms, creating an eye-catching and memorable packaging.
3. Contrasting Aesthetics - The combination of black-painted glass bottles, cork closures, and white typography creates a visually striking contrast that sets these olive oil bottles apart from competitors.
Industry Implications
1. Food and Beverage Packaging - Incorporating unique and visually appealing packaging designs can differentiate products in the competitive food and beverage industry.
2. Design and Creative Agencies - Creative agencies have an opportunity to leverage ancient inspirations and disruptive typography design to create innovative packaging solutions.
3. Artisanal Olive Oil Producers - Artisanal olive oil producers can explore incorporating historical elements and distinctive aesthetics to create a unique selling point for their products.
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