Ohmibod
TechnoGadget — November 20, 2006 — Lifestyle
Sexuality plus music is equals to Ohmibod, this music-powered vibrator can translate tunes into vibrations. Presented as an “acsexory†meant exactly at the world's largest selling personal entertainment devices like ipod, the plan of the smooth marketing exercise is to create vibrators publicly tolerable. The included audio circuitry translates the beat and rhythm of their preferred tunes into vibrations, producing a thrilling vibration while they listen. Users can look for a selection of playlists by OhMiBod as a term in the iMix section of the iTunes music store. If they don't spot something, they can create their own iMix and distribute it with others.
Trend Themes
1. Music-powered Vibrators - The Ohmibod vibrator translates music into vibrations, presenting a disruptive innovation opportunity for the adult toy industry.
2. Acsexories - The marketing strategy of positioning vibrators as 'acsexories' for personal entertainment devices like iPods creates a new niche market.
3. Audio Circuitry Translation - The ability to translate the beat and rhythm of music into vibrations opens up opportunities for integrating audio technology into other consumer products.
Industry Implications
1. Adult Toy Industry - The Ohmibod vibrator introduces a new type of product that blends sexuality with music, disrupting traditional offerings in the adult toy industry.
2. Consumer Electronics Industry - Positioning vibrators as 'acsexories' for personal entertainment devices like iPods presents an opportunity to target tech-savvy consumers and create a new product category within the consumer electronics industry.
3. Music and Audio Technology Industry - The audio circuitry translation feature of the Ohmibod vibrator can be applied to other consumer products to enhance the sensory experience and create innovative audio-driven products.
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