The Ohhio Braid Lets Consumers Create Unique Chunky Knit Decor
Joey Haar — November 24, 2016 — Art & Design
References: ohhio.me & kickstarter
Knitting is a relaxing pastime, but learning the complex stitches can be a daunting task -- unless consumers opt to pick up knitting with the Ohhio Braid. Though the stitches with Ohhio Braid are exactly the same as with traditional knitting, the yarn itself is nearly two inches thick, making it far more manageable.
The Ohhio Braid is sold in balls of the unique yarn that measure 20, 40, and 80 meters. Consumers can opt for one of these lengths based on the finished product that interests them. For instance, the 40 meter ball can be crafted into a cute and durable cat bed, while longer stretches can be woven into mats or throw blankets.
The Ohhio Braid is a fun DIY project, but for consumers without a crafty side, it is also sold ready-made.
The Ohhio Braid is sold in balls of the unique yarn that measure 20, 40, and 80 meters. Consumers can opt for one of these lengths based on the finished product that interests them. For instance, the 40 meter ball can be crafted into a cute and durable cat bed, while longer stretches can be woven into mats or throw blankets.
The Ohhio Braid is a fun DIY project, but for consumers without a crafty side, it is also sold ready-made.
Trend Themes
1. Chunky Knit Decor - The Ohhio Braid presents an opportunity for the creation and sale of unique and stylish chunky knit home decor items.
2. DIY Crafting - The trend of DIY crafting can be capitalized upon by offering a variety of oversized knitting options like the Ohhio Braid.
3. Ready-made Crafting Kits - Ready-made versions of crafting kits like the Ohhio Braid provide a convenient option for consumers looking to create stylish decor without the hassle of learning knitting techniques.
Industry Implications
1. Fashion and Home Decor - Chunky knit decor presents an opportunity for businesses in the fashion and home decor industries to offer unique and trendy products for consumers.
2. DIY Craft Supply - The DIY crafting trend fosters a demand for craft supply businesses to offer a wide range of oversized knitting materials and tools.
3. Online Retail - The rise of the online retail industry presents a major opportunity for the marketing and sales of crafting kits like the Ohhio Braid to a wide range of consumers.
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