Reebok and Packer Shoes Joined for the Instapump Fury 'OG Division'
Riley von Niessen — July 28, 2016 — Fashion
References: packershoes & highsnobiety
The Instapump Fury 'OG Division' is the neon sneaker series that's a result of a recent collaborative effort between Reebok and Packer Shoes.
Each of the sneakers incorporates a vibrant neon green, red and black colorway that comes from Reebok's classic 'OG Fury' model. The colorway is adapted for a number of different variations, with the neon green, red and black each alternating to be featured on the majority of the shoe's upper.
The Instapump Fury OG Division is available for a limited time only at all Packer Shoes' locations and the company's online store as well. In addition to the various models for adults, Reebok and Packer Shoes is set to release a kid's version that features a Velcro strap on the heel.
Each of the sneakers incorporates a vibrant neon green, red and black colorway that comes from Reebok's classic 'OG Fury' model. The colorway is adapted for a number of different variations, with the neon green, red and black each alternating to be featured on the majority of the shoe's upper.
The Instapump Fury OG Division is available for a limited time only at all Packer Shoes' locations and the company's online store as well. In addition to the various models for adults, Reebok and Packer Shoes is set to release a kid's version that features a Velcro strap on the heel.
Trend Themes
1. Neon Sneaker Revival - Opportunity to capitalize on the nostalgic appeal through fresh, modern design and marketing strategies.
2. Collaborative Sneaker Series - Opportunity for brands to expand their market reach and create innovative designs through unique partnerships.
3. Kid-friendly Sneaker Designs - Opportunity for brands to engage with a younger market, create products tailored to their needs, and increase brand loyalty from a young age.
Industry Implications
1. Footwear - Brands can take advantage of the renewed interest in sneakers and incorporate bold, innovative designs to attract consumers.
2. Fashion and Apparel - Opportunity for clothing brands to create supporting pieces that complement the neon sneakers and capitalize on the trend.
3. Retail - Opportunity for retailers to leverage exclusive releases and create hype around limited edition products to drive sales and increase foot traffic.
3.2
Score
Popularity
Activity
Freshness
