The OFRA Duo-and-Triple-Chrome Lipsticks Add Some Shimmer to Any Pout
Katherine Pendrill — September 2, 2016 — Fashion
References: ofracosmetics & bustle
OFRA Cosmetics recently made a move to go beyond the matte formulas that are currently dominating the beauty world to offer customers something with a little bit more shimmer.
The new OFRA Duo-and-Triple-Chrome liquid lipsticks feature a shiny and slightly metallic finish. In addition to adding a bit of shimmer to lips, the formulas are also designed for easy application due to their thin, yet quick-drying formula. This features makes them ideal for layering the colors for subtle or dramatic effect. With iridescent shades ranging from a greenish-hued tone called 'Emerald City' to a bright pink shade dubbed 'Utopia,' the liquid lipstick range offers something for nearly everyone.
The OFRA Duo-and-Triple-Chrome lipsticks are indicative of a larger trend towards bold, statement-making cosmetics in unorthodox shades and finishes.
The new OFRA Duo-and-Triple-Chrome liquid lipsticks feature a shiny and slightly metallic finish. In addition to adding a bit of shimmer to lips, the formulas are also designed for easy application due to their thin, yet quick-drying formula. This features makes them ideal for layering the colors for subtle or dramatic effect. With iridescent shades ranging from a greenish-hued tone called 'Emerald City' to a bright pink shade dubbed 'Utopia,' the liquid lipstick range offers something for nearly everyone.
The OFRA Duo-and-Triple-Chrome lipsticks are indicative of a larger trend towards bold, statement-making cosmetics in unorthodox shades and finishes.
Trend Themes
1. Bold Liquid Lipsticks - Increased demand for metallic liquid lipsticks in bold and unconventional shades that offer a statement-making look for consumers
2. Quick-drying Formulas - A growing trend toward fast-drying liquid lipsticks that are easy to apply and provide a long-lasting, shimmering finish for lips
3. Iridescent Shades - Emergence of iridescent and shimmering shades in liquid lipsticks creating exciting new options for consumers
Industry Implications
1. Beauty and Cosmetics Industry - Opportunity for cosmetic companies to explore more bold and unconventional options in creating liquid lipsticks, meeting customer demand for unique and statement-making cosmetic products
2. Fashion and Entertainment Industry - Opportunity for fashion and entertainment industries to leverage the bold and unique statement-making potential of metallic liquid lipsticks in their shows, inspiring new cosmetic trends
3. Social Media Influencer Marketing - Opportunity for influencers to showcase the use of metallic liquid lipsticks in creating bold and unique makeup looks that generate excitement and inspire consumers to explore new products.
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