These 'Off Lazer' Shirts Were Made by Off-White and Major Lazer
Riley von Niessen — July 4, 2017 — Fashion
References: en.colette.fr & hypebeast
Virgil Abloh's Off-White brand recently collaborated with Major Lazer, the musical trio that's fronted by Diplo, to create two different variations of 'Off Lazer' t-shirts that are limited to just 200 prints each.
One variation is black with white graphics on the front and back of it, while the other is white with black graphics. On the back of the shirts, old school lettering reads "Off-Lazer Sound System" in an arc above the portrait of Haile Selassie, a Rastafarian figure and an Ethiopian regent. Beside the portrait, both brand's names are features on one side, while the other side reads "Anytime" and "Anywhere." Beneath the portrait, "One Love" is featured in a matching font. The fronts of the tees show the same graphics, however in a much smaller format.
Consumers whoa are interested in the exclusive co-branded tees can find them from retailers like colette.
One variation is black with white graphics on the front and back of it, while the other is white with black graphics. On the back of the shirts, old school lettering reads "Off-Lazer Sound System" in an arc above the portrait of Haile Selassie, a Rastafarian figure and an Ethiopian regent. Beside the portrait, both brand's names are features on one side, while the other side reads "Anytime" and "Anywhere." Beneath the portrait, "One Love" is featured in a matching font. The fronts of the tees show the same graphics, however in a much smaller format.
Consumers whoa are interested in the exclusive co-branded tees can find them from retailers like colette.
Trend Themes
1. Limited Edition Artist Collaborations - Opportunities for luxury fashion collaborations with artists and musicians to create hype around exclusive co-branded merchandise.
2. Retro Typography and Graphics - Opportunities to incorporate nostalgic typography and graphics into modern fashion designs to create unique and eye-catching products.
3. Small-scale Batch Production - Opportunities to create scarcity and exclusivity by producing limited edition items in small batches.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can benefit from collaborating with artists and musicians to create highly sought-after co-branded merchandise.
2. Music Production - Musical artists and studios can explore collaborations with fashion brands to expand their reach and capitalize on audience interest in exclusive merchandise.
3. Graphic Design and Branding - Branding and graphic design agencies can create unique and engaging designs for fashion collaborations and help brands tap into consumer nostalgia.
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