Of Mercer Launched An Inclusive Work-Friendly Fall Collection
Grace Mahas — September 6, 2019 — Social Good
With fall just around the corner, Of Mercer -- a female-founded direct-to-consumer fashion brand -- has launched a collection of elevated workwear that's will ensure you always look timeless and classy. The pieces are made using luxe fabrics including Italian wool and Japanese modal.
The collection includes everything you need for your fall wardrobe, from avant-garde and flattering dresses to versatile and bespoke dress pants. The apparel was designed with comfort and style in mind and features a flattering color palette that includes heather grey, teal, emerald, mulberry, cobalt, navy, and black.
Moreover, women with curves will have no problem finding their perfect fit thanks to Of Mercer's inclusive sizing that works for every body shape. The extended sizing was also designed with adjusted tailoring for a more flattering fit, including longer hemlines, lowered necklines for ease, and a higher waist seam.
The collection includes everything you need for your fall wardrobe, from avant-garde and flattering dresses to versatile and bespoke dress pants. The apparel was designed with comfort and style in mind and features a flattering color palette that includes heather grey, teal, emerald, mulberry, cobalt, navy, and black.
Moreover, women with curves will have no problem finding their perfect fit thanks to Of Mercer's inclusive sizing that works for every body shape. The extended sizing was also designed with adjusted tailoring for a more flattering fit, including longer hemlines, lowered necklines for ease, and a higher waist seam.
Trend Themes
1. Female-founded Direct-to-consumer Fashion Brands - Disruptive innovation opportunity: capitalize on the growing demand for inclusive and timeless workwear collections.
2. Luxurious and Sustainable Fabrics - Disruptive innovation opportunity: develop new manufacturing processes and materials to create sustainable workwear collections with high-quality fabrics.
3. Inclusive Sizing and Tailoring - Disruptive innovation opportunity: create innovative sizing and tailoring solutions to cater to a wider range of body shapes and sizes in workwear collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: revolutionize the traditional fashion industry by offering inclusive and sustainable work apparel.
2. Textile - Disruptive innovation opportunity: develop advanced textile technologies to produce luxurious and eco-friendly fabrics for workwear collections.
3. Retail - Disruptive innovation opportunity: leverage the direct-to-consumer model to offer affordable and customized workwear options for professionals.
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