3.PARADIS Unveils the *ODYSSEUS* Capsule as the Latest FW19 Drop
Amy Duong — November 1, 2019 — Pop Culture
The *ODYSSEUS* collection by fashion brand 3.PARADIS recently dropped, adding to the label's Fall/Winter 2019 roster to follow up the CALAVINAS capsule. The latest seasonal collection is showcased in an editorial shot by Aldo Stephano Ramirez.
He shoots from an angle that "dives further into the feeling of nostalgia and the mechanism of memory.” The visuals showcase two models connected with a headpiece accented with stripes in order to capture the double entendre concept. This is meant to showcase a reflection or the symbol that is "the connection between oneself and one's younger self-remembrance. The metaphorical designs are also translated across the actual apparel with the tailored approach to classic streetwear designs
Image Credit: Aldo Stephano Ramirez
He shoots from an angle that "dives further into the feeling of nostalgia and the mechanism of memory.” The visuals showcase two models connected with a headpiece accented with stripes in order to capture the double entendre concept. This is meant to showcase a reflection or the symbol that is "the connection between oneself and one's younger self-remembrance. The metaphorical designs are also translated across the actual apparel with the tailored approach to classic streetwear designs
Image Credit: Aldo Stephano Ramirez
Trend Themes
1. Nostalgic Apparel Design - Designing apparel with a nostalgic theme and incorporating artistic elements evocative of memories offers an opportunity for disrupting the apparel design industry.
2. Tailored Streetwear - Taking traditional streetwear and elevating it with a tailored design offers an opportunity for disrupting the streetwear industry and appealing to those who seek high-end fashion and comfort.
3. Artistic Streetwear - Incorporating thought-provoking artistic elements into streetwear designs and marketing to a niche audience offers an opportunity for disrupting the streetwear industry and creating a new fashion trend.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on designing apparel with a nostalgic theme and incorporating artistic elements evocative of memories.
2. Streetwear Industry - The streetwear industry can capitalize on elevating traditional streetwear with a tailored design and artistic elements to appeal to those who seek high-end fashion and comfort.
3. Art and Design Industry - The art and design industry can capitalize on creating thought-provoking artistic elements and collaborating with fashion brands to incorporate them into streetwear designs for a niche audience.
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