The Octovo Collection by Ammunition is Made for the Attention Economy
Meghan Young — July 17, 2013 — Tech
References: ammunitiongroup & fastcodesign
The Octovo Collection is inspired by the idea of an Attention Economy: a concept that now refers to the scarcity of human attention due to today's information-flooded world. It is comprised of travel goods such as wallets and carry-on bags that not only store and hide away money and credit cards, but devices such as phones and tablets as well.
Designed by Ammunition, a studio based in San Francisco, California, the Octovo Collection is specifically made up of seven pieces. Ammunition Partner Matt Rolandson says, "Wouldn’t it be interesting to build a travel brand around paying attention to your senses and moving through the world?" Clean and sophisticated, the pieces in the Octovo Collection looks to be made with professionals in mind. They are predominantly fashioned out of different types of leather.
Designed by Ammunition, a studio based in San Francisco, California, the Octovo Collection is specifically made up of seven pieces. Ammunition Partner Matt Rolandson says, "Wouldn’t it be interesting to build a travel brand around paying attention to your senses and moving through the world?" Clean and sophisticated, the pieces in the Octovo Collection looks to be made with professionals in mind. They are predominantly fashioned out of different types of leather.
Trend Themes
1. Attention Economy - Disruptive innovation opportunity: Develop travel goods that cater to the scarcity of human attention in the information-flooded world.
2. Device Integration - Disruptive innovation opportunity: Create travel goods that seamlessly integrate devices such as phones and tablets for convenient usage on the go.
3. Sensory Experience - Disruptive innovation opportunity: Design travel goods that focus on enhancing the sensory experience of travelers, appealing to their senses and creating memorable moments.
Industry Implications
1. Travel Goods - Disruptive innovation opportunity: Rethink and reimagine traditional travel goods to align with the needs and preferences of modern-day travelers in the attention economy.
2. Leather Goods - Disruptive innovation opportunity: Explore innovative techniques and materials to revolutionize the leather goods industry, catering to the demands of professionals seeking clean and sophisticated designs.
3. Technology Accessories - Disruptive innovation opportunity: Develop technology accessories that offer functionality, protection, and seamless integration with travel goods, meeting the needs of professionals who rely on their devices while on the move.
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