The Ochirly Spring/Summer 2014 Ads Showcase Three Models Only
References: ochirly & fashioncopious.typepad
The Ochirly Spring/Summer 2014 campaign draws attention to models Miranda Kerr, Lindsey Wixson and Ava Smith. In the production put on by photographer Mario Testino, each of the women stood next to one another in varying formations and positions, making them come across much like sisters.
In addition to the sisterly motifs that abound this Ochirly display of apparel, the collection also focuses upon a 1960s theme. Full, flowing tresses were blown back, echoing the classic look of women throughout the decade.
In line with the 1960s hairdos were outfits mimicking the time period. Present are Jackie O-style coats, puffy dresses featuring floral prints, matching sweater-short sets and baby doll cuts, giving way to a consistent aesthetic for the Spring/Summer 2014 season.
In addition to the sisterly motifs that abound this Ochirly display of apparel, the collection also focuses upon a 1960s theme. Full, flowing tresses were blown back, echoing the classic look of women throughout the decade.
In line with the 1960s hairdos were outfits mimicking the time period. Present are Jackie O-style coats, puffy dresses featuring floral prints, matching sweater-short sets and baby doll cuts, giving way to a consistent aesthetic for the Spring/Summer 2014 season.
Trend Themes
1. Sisterly Fashion Campaigns - Opportunity for brands to create fashion campaigns that celebrate the bond between women and promote sisterhood.
2. 1960s Inspired Fashion - The popularity of retro fashion provides an opportunity for brands to create collections and campaigns that evoke the style and nostalgia of the 1960s.
3. Floral Prints and Baby Doll Cuts - Designers can capitalize on the trend of floral prints and baby doll cuts to create feminine and playful apparel for the Spring/Summer season.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate sisterhood themes and 1960s inspirations into their designs and marketing strategies to appeal to the target audience.
2. Photography Industry - Photographers can explore creative ways to capture the sisterly bond in fashion campaigns, incorporating 1960s aesthetics and themes for a unique visual story.
3. Retail Industry - Retailers can curate collections that feature floral prints and baby doll cuts, tapping into the popularity of these trends and attracting customers looking for feminine and playful styles.
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