The Surfrider Foundation 'Ocean Armor' Campaign Shows a Lack of Protection
Josh Mears — January 24, 2012 — Social Good
References: oceanarmor.org & posseprojects
To raise awareness about the dangers of pollution to wildlife in the oceans, the Surfrider Foundation has released a collection of inspired pieces called Ocean Armor.
Ocean Armor is intense and socially significant art that hopes to make the general public more aware, while simultaneously captivating viewers with the detailed beauty of these sculptures. The collection is comprised of an otter, dolphin, crane and a clownfish. Each individual structure is intricate and illustrates the animal fully clad in medieval armor. Ocean Armor is making waves around the world and aims to aid the ocean and appeal to socially conscious individuals.
The exhibit is named "They can't help themselves" and is travelling the world. The series is comprised of several different animal structures that are completely constructed out of brass armor. According to the Surfrider Foundation website, the inspiration behind the project was "[t]o convey our need to protect these animals, this collection of life-size armor was born. Transcending cultural and regional boundaries, these artifacts are meant to inspire all to preserve the ocean and the myriad of creatures that call it home."
Ocean Armor is intense and socially significant art that hopes to make the general public more aware, while simultaneously captivating viewers with the detailed beauty of these sculptures. The collection is comprised of an otter, dolphin, crane and a clownfish. Each individual structure is intricate and illustrates the animal fully clad in medieval armor. Ocean Armor is making waves around the world and aims to aid the ocean and appeal to socially conscious individuals.
The exhibit is named "They can't help themselves" and is travelling the world. The series is comprised of several different animal structures that are completely constructed out of brass armor. According to the Surfrider Foundation website, the inspiration behind the project was "[t]o convey our need to protect these animals, this collection of life-size armor was born. Transcending cultural and regional boundaries, these artifacts are meant to inspire all to preserve the ocean and the myriad of creatures that call it home."
Trend Themes
1. Socially Conscious Art - Ocean Armor collection highlights the potential for art to raise awareness and incite action for social causes.
2. Wildlife Protection Innovation - Ocean Armor inspires the development of new products and solutions for the protection of ocean wildlife.
3. Sustainable Design - Ocean Armor demonstrates the importance of sustainable design in reducing the impact of human activity on the environment.
Industry Implications
1. Art - Artists can explore the use of art as a medium to drive social change and raise awareness for environmental issues.
2. Wildlife Conservation - Organizations focused on the protection of wildlife can apply innovative technologies and solutions inspired by the Ocean Armor campaign.
3. Sustainable Fashion - Fashion brands can learn from the use of sustainable materials and design practices in the creation of the Ocean Armor sculptures to create more ethical and eco-friendly products.
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