The Object Colore Collection is Neon-Hued and Geometric
Meghan Young — April 23, 2012 — Art & Design
References: fabrica.it & design-milk
The ambiance of a store helps to sell products as much as the design of the products do themselves, which the Object Colore collection shows. The latest set of shelving for United Colors of Benetton complements the brand's aesthetic beautifully. Known for their sophisticated and vibrant offerings, the Object Colore collection adds a playful aspect that is equally colorful and bright.
Designed by Fabrica, the research group for Benetton, the Object Colore collection is a modular shelving and display system that feeds off of the label's fun sense of style. In addition to the neon hues, the collection is rife with geometric shapes that provides a visual treat for shoppers. The only downside is that people might focus on the furniture more than the clothes.
Designed by Fabrica, the research group for Benetton, the Object Colore collection is a modular shelving and display system that feeds off of the label's fun sense of style. In addition to the neon hues, the collection is rife with geometric shapes that provides a visual treat for shoppers. The only downside is that people might focus on the furniture more than the clothes.
Trend Themes
1. Modular Shelving - Retailers can explore the potential of modular shelving systems to enhance their store ambiance and create an engaging shopping experience.
2. Neon-hued Design - Incorporating neon colors in product design and store displays can attract attention, evoke excitement, and reinforce brand identity.
3. Geometric Shapes - Using geometric shapes in store fixtures and decor can create visually appealing and modern spaces, captivating customers and encouraging exploration.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage vibrant clothing store shelving to create a unique shopping environment and differentiate themselves from competitors.
2. Home Decor - Home decor stores can adopt modular shelving and neon-hued design trends to showcase and highlight their products effectively, attracting customers with visually stimulating displays.
3. Visual Merchandising - Visual merchandising companies can capitalize on the growing demand for innovative shelving systems and incorporate neon colors and geometric shapes in their designs to create impactful displays for various industries.
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