The Oliberte Obida Chukka Boot Helps Build Africa
Tiana Reid — March 27, 2010 — Social Good
References: oliberte & ronniefieg
With supreme quality, leather lining, leather uppers, and crepe rubber soles, the premium footwear brand Oliberté presents the Obida chukka boot. This clean and versatile chukka boot will have you looking sharp in any stomping ground.
What’s most astonishing though, is that Oliberté is the first international shoe company to market casual footwear that is solely made in Africa. In addition to the aesthetics of the Obida chukka boot’s understated style, Oliberté focuses on its overall brand philosophy and aims to play a role in creating a sustainable economic system in Africa.
“The only real way to alleviate poverty on this beautiful continent is to build a middle class with fair paying jobs," says Canadian owner Tal Dehtiar. "And if we can build a successful company that also helps build Africa, then maybe we can inspire others companies to follow suit.”
What’s most astonishing though, is that Oliberté is the first international shoe company to market casual footwear that is solely made in Africa. In addition to the aesthetics of the Obida chukka boot’s understated style, Oliberté focuses on its overall brand philosophy and aims to play a role in creating a sustainable economic system in Africa.
“The only real way to alleviate poverty on this beautiful continent is to build a middle class with fair paying jobs," says Canadian owner Tal Dehtiar. "And if we can build a successful company that also helps build Africa, then maybe we can inspire others companies to follow suit.”
Trend Themes
1. Sustainable Footwear - Shoe brands can innovate by focusing on creating footwear that is environmentally friendly without sacrificing quality.
2. Locally Made Products - The rise of locally-made products could disrupt the fashion industry by changing sourcing and supply chain practices.
3. Socially Responsible Brands - Consumers are seeking out brands that prioritize social responsibility and ethical practices, leading to opportunities for brands to differentiate themselves.
Industry Implications
1. Fashion - Fashion brands can innovate by prioritizing ethical and sustainable practices in their production and sourcing.
2. Manufacturing - Manufacturing companies have an opportunity to invest in creating fair-paying jobs in emerging economies, contributing positively to local communities and creating mutually beneficial partnerships.
3. Retail - Retailers can capitalize on the rise of socially responsible brands by curating ethical and sustainable products in their stores, appealing to conscious consumers pushing for change.
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