The OBEY x Serato Collaboration Results in Typographical Greatness
Courtney Scharf — May 28, 2012 — Art & Design
References: obeyclothing & freshnessmag
Creating some uncharacteristically gorgeous DJ gear, the OBEY x Serato Collaboration is a true match made in heaven. The music/fashion mash-up was an unlikely duo, but the results are as cutting-edge as each respective company.
Using an old-school typographical design which truly denounces the argument for minimalism, the resulting vinyl products are works of art. Featuring a purely black and white color scheme and some slightly dark details including skulls, the pieces are far from average. As exclusive as they are gorgeous, only 2000 of the records are being sold. Priced at $70, however, the vinyls are perhaps a little more attainable than one might assume.
Bringing an even stronger cool factor to the music accessory industry, the Obey x Serato Collaboration is a move towards a more modern product aesthetic.
Using an old-school typographical design which truly denounces the argument for minimalism, the resulting vinyl products are works of art. Featuring a purely black and white color scheme and some slightly dark details including skulls, the pieces are far from average. As exclusive as they are gorgeous, only 2000 of the records are being sold. Priced at $70, however, the vinyls are perhaps a little more attainable than one might assume.
Bringing an even stronger cool factor to the music accessory industry, the Obey x Serato Collaboration is a move towards a more modern product aesthetic.
Trend Themes
1. Typographical DJ Gear - Typographical designs can be incorporated into DJ gear to create unique and artistic pieces for music enthusiasts.
2. Music/fashion Mash-up - The collaboration between two seemingly disparate industries (music and fashion) can result in cutting-edge and innovative products.
3. Exclusive Vinyl Products - Creating limited edition vinyl products can increase their value and appeal to music collectors and fans alike.
Industry Implications
1. Music Accessories - Companies can focus on creating accessories beyond traditional headphones and speakers by incorporating fashion and art into their designs.
2. Fashion - Fashion brands can collaborate with the music industry to create unique and functional pieces like DJ gear and vinyl products.
3. Art - Artists and designers can create unique vinyl designs and accessories that appeal to music fans, collectors, and enthusiasts alike for a niche market opportunity.
1.9
Score
Popularity
Activity
Freshness
