Roberto Cavalli Makes Charge Cards Dangerously Fashionable
Going Like Sixty — January 6, 2009 — Marketing
References: luxist
Suddenly swiping your snakeskin takes another meaning. AmEx Centurion started the rush to ostentatious credit cards, and now the latest entry is Roberto Cavalli's snakeskin-finish credit card.
Rather than the platinum of the “other†cards, the snake hide card is made of authentic snake. But of course, it has other things attached, like special invitations to Cavalli shows and fashion sales where the card will be most welcome.
Implications - Consumers today will go to great lengths to express particular qualities or characteristics about themselves to others. Businesses that provide these individuals with unique or unusual methods to showcase their individuality will see large returns in today's market.
Rather than the platinum of the “other†cards, the snake hide card is made of authentic snake. But of course, it has other things attached, like special invitations to Cavalli shows and fashion sales where the card will be most welcome.
Implications - Consumers today will go to great lengths to express particular qualities or characteristics about themselves to others. Businesses that provide these individuals with unique or unusual methods to showcase their individuality will see large returns in today's market.
Trend Themes
1. Ostentatious Credit Cards - Opportunity for credit card companies to create visually extravagant and luxurious credit cards to cater to consumers' desire for self-expression.
2. Fashionable Credit Cards - The convergence of fashion and financial services opens up avenues for collaboration between fashion brands and credit card companies to create stylish and exclusive credit cards.
3. Unique Self-expression - The trend of people seeking distinct and personalized ways to express their individuality creates opportunities for businesses to offer innovative and unconventional products like snakeskin-finish credit cards.
Industry Implications
1. Credit Card Companies - Credit card companies can leverage the trend of ostentatious credit cards to attract high-end clientele by offering visually striking and extravagant card designs.
2. Fashion Industry - The fashion industry can collaborate with credit card companies to create fashionable credit cards that align with their brand aesthetics and appeal to fashion-conscious consumers.
3. Luxury Goods - Luxury goods retailers can explore partnerships with credit card companies to offer exclusive promotions and perks to customers who use their branded credit cards, enhancing the overall luxury shopping experience.
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