The Obama Advent Calendar
Marissa Brassfield — January 1, 2009 — Social Good
References: obamaadventcalendar & notcot.org
Obama supporters have been counting down the days until Inauguration Day for quite some time now, and this Obama Advent Calendar will help them do so in style.
The Obama Advent Calendar was created by Chris Whitehead, former columnist at the Chicago Sun-Times. It features Oprah as the Sugar Plum Fairy, John Edwards as the Red-Faced Reindeer, Jesse Jackson as the Nutcracker, and Bill Ayers as Frosty the Weatherman.
Implications - Few things unite consumers in humor more than politician-parodying jokes or products. One of the most effective ways a company can attract attention to its product is by featuring an advertisement that takes a humorous look at a politician's faux pas or slip-up. The company will generate a short-term and intense public interest, and it will embed its brand name in the subconscious of consumers for longer than the ad runs.
The Obama Advent Calendar was created by Chris Whitehead, former columnist at the Chicago Sun-Times. It features Oprah as the Sugar Plum Fairy, John Edwards as the Red-Faced Reindeer, Jesse Jackson as the Nutcracker, and Bill Ayers as Frosty the Weatherman.
Implications - Few things unite consumers in humor more than politician-parodying jokes or products. One of the most effective ways a company can attract attention to its product is by featuring an advertisement that takes a humorous look at a politician's faux pas or slip-up. The company will generate a short-term and intense public interest, and it will embed its brand name in the subconscious of consumers for longer than the ad runs.
Trend Themes
1. Political Parody Products - Creating products that poke fun at politicians is a way to unite consumers in humor and attract attention to a brand.
2. Countdown Calendars - Countdown calendars are effective tools to engage with consumers and generate public interest.
3. Humorous Advertising - Humorous advertising that features politicians' missteps can embed a brand name in consumers' subconscious for a longer period of time.
Industry Implications
1. Entertainment - The entertainment industry can create political parody products that appeal to consumers' sense of humor.
2. Marketing - Marketing companies can use countdown calendars and humorous advertising to generate public interest and engage with consumers.
3. Retail - Retail companies can sell countdown calendars and political parody products that capitalize on consumers' excitement for political events.
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