The Oatmeal Spot Clear Monster Ads are Insightful
Leslie Chen — September 29, 2013 — Life-Stages
References: thisisyourcanvas.co.za & adsoftheworld
Getting through your teen years can be a tough time that includes unsightly pimples, but these Oatmeal Spot Clear Monster ads promise to clear that up for you.
Created by advertising agency Canvas in South Africa, the campaign includes two print ads featuring a boy and a girl each looking into a mirror at themselves. Although they both look like normal teenagers, what they see is a monster because as the copy reads, "We know how one little spot can make you feel." The ads are done in a simple illustration style, further attracting the youth audience.
The Oatmeal Spot Clear Monster campaign works well because they seem to truly understand the trials and tribulations of adolescent life and how one pesky pimple can completely change one's daily outlook.
Created by advertising agency Canvas in South Africa, the campaign includes two print ads featuring a boy and a girl each looking into a mirror at themselves. Although they both look like normal teenagers, what they see is a monster because as the copy reads, "We know how one little spot can make you feel." The ads are done in a simple illustration style, further attracting the youth audience.
The Oatmeal Spot Clear Monster campaign works well because they seem to truly understand the trials and tribulations of adolescent life and how one pesky pimple can completely change one's daily outlook.
Trend Themes
1. Adolescent Skincare - Opportunity for disruptive innovation in the skincare industry by addressing the emotional impact of skin issues during the teenage years.
2. Youth-targeted Advertising - Opportunity for disruptive innovation in the advertising industry by creating relatable and empathetic campaigns that resonate with the youth audience.
3. Illustrative Advertisements - Opportunity for disruptive innovation in the graphic design industry by utilizing simple illustration styles to effectively communicate complex emotions.
Industry Implications
1. Skincare - Opportunity for disruptive innovation in the skincare industry by developing products specifically targeted towards addressing adolescent skin concerns.
2. Advertising - Opportunity for disruptive innovation in the advertising industry by creating campaigns that tap into the emotional experiences of the adolescent target market.
3. Graphic Design - Opportunity for disruptive innovation in the graphic design industry by exploring new illustration styles that effectively convey emotions and connect with young audiences.
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