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Somber Advertorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The OAKNYC Teng Phour 'Savage' Photos Are Dark and Delicate

— June 14, 2010 — Fashion
Models Santiago and Nikita maintained stony faces in the latest OAKNYC Teng Phour 'Savage' photographs, which were shot as part of the company's newest campaign advertising some of its most coveted pieces. The advertorial, styled by Tracy Navratil, featured typical New York-based brands including Alexander Wang and the boutique's eponymous label.

The makeup for the OAKNYC Teng Phour 'Savage' collaboration held a funeral feeling due to intense black makeup by Meg Walsh.

Implications - I don't know about you, but looking through this collection of pictures it was hard to fight the overwhelming darkness that characterizes much of the shoot. Santiago and Nikita do a fantastic job of ensuring their facial expressions match the tenor of the editorial. While it may not be the most uplifting collection of photographs, they are stylistically appealing and engrossing. Enjoy.
Trend Themes
1. Dark Fashion Photography - Opportunity for innovative fashion photographers to explore a darker, more somber aesthetic.
2. Funeral-inspired Makeup - Chance for makeup artists to experiment with intense black makeup and create funeral-inspired looks.
3. New York-based Fashion Brands - Potential for New York-based fashion brands to collaborate and showcase their pieces in edgy, editorial campaigns.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities in the field of fashion photography, specifically exploring darker and more emotive styles.
2. Makeup Artistry - Disruptive innovation opportunities for makeup artists to push boundaries and create unique looks inspired by funerals and darkness.
3. Fashion Retail - Opportunity for New York-based fashion retail industry to collaborate with photographers and create captivating campaigns showcasing their brands in a more edgy and somber light.
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