The Oakley & Sunday Frogskin Sunglasses Pay Homage to Early 80's BMX
Michael Hines — October 31, 2010 — Lifestyle
References: sundaybikes & highsnobiety
Oakley has gotten together with bike frame maker Sunday to create the customizable Oakley & Sunday Frogskin Sunglasses. These sunglasses are inspired by early 80s BMX bikes and their uniquely-colored handle grips.
The Oakley & Sunday Frogskin Sunglasses come with an extra set of "arms" that let you rock these shades in either all blue, red, or a combination of both. Oakley and Sunday have really hit one out of the park here -- customizable sunglasses with a cool look inspired by the early days of BMX are a win in my book.
The Oakley & Sunday Frogskin Sunglasses come with an extra set of "arms" that let you rock these shades in either all blue, red, or a combination of both. Oakley and Sunday have really hit one out of the park here -- customizable sunglasses with a cool look inspired by the early days of BMX are a win in my book.
Trend Themes
1. Vintage-inspired Eye-wear - Opportunity to create vintage-inspired sunglasses with customizable features using unique materials.
2. Collaborations - Opportunity to collaborate with other brands to create unique and customizable products.
3. Personalized Accessories - Opportunity to create more personalized accessories that appeal to specific interests or hobbies.
Industry Implications
1. Eyewear - Opportunity for eyewear companies to create customized, vintage-inspired sunglasses that appeal to customers.
2. Bicycle Industry - Opportunity for bicycle companies to collaborate with eyewear brands to create unique and customizable products.
3. Fashion Accessories - Opportunity for fashion accessory brands to create more personalized products that appeal to customers with specific interests or hobbies.
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