These OAK Cufflinks Offer a Creative but Sophisticated Design
Mishal Omar — January 1, 2017 — Marketing
References: oakpany & kickstarter
OAK cufflinks are made from whiskey barrels and crafted to be both high quality and highly distinct.
The cufflinks are made from barrels that were used to age some of the finest scotch whiskey on the market. They are simple in their design and are encased in either gold, bronze, or silver metals, and each product comes with a history book about the barrel from which it was made. They were designed specifically for ease of use and to offer an understated yet elegant style to those who wear them. For each OAK cufflink that is sold, the brand owners will donate $10 to the fight against prostate cancer.
These cufflinks are ideal for alcohol aficionados and offer both style and charitable reasons for purchasing them.
The cufflinks are made from barrels that were used to age some of the finest scotch whiskey on the market. They are simple in their design and are encased in either gold, bronze, or silver metals, and each product comes with a history book about the barrel from which it was made. They were designed specifically for ease of use and to offer an understated yet elegant style to those who wear them. For each OAK cufflink that is sold, the brand owners will donate $10 to the fight against prostate cancer.
These cufflinks are ideal for alcohol aficionados and offer both style and charitable reasons for purchasing them.
Trend Themes
1. Sustainable Fashion - Using discarded materials in fashion products can create unique designs and appeal to eco-conscious consumers
2. Cause-marketing - Aligning products with social causes can increase brand loyalty and improve social impact
3. Product Storytelling - Providing customers with the backstory of a product can enhance its value and uniqueness
Industry Implications
1. Fashion Accessories - The fashion industry can incorporate sustainable practices by using reclaimed materials in accessories
2. Alcohol - Distilleries can find new markets and revenue streams by repurposing their used barrels for fashion and other industries
3. Non-profit - Non-profit organizations can partner with brands to create cause-marketing campaigns that raise awareness and funds for their cause
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