The O1M Shoes are Eco-Chic & Perfect in a Crunch
References: onemoment.es & thedieline
Inspired by the indigenous peoples of the Amazon, the O1M shoes are the perfect fit for one-time use.
The O1M shoes are flexible and made to conform to the foot. The packaging for the shoes also had to come in similar packaging, which was designed by FIGTREE Factory Studio in Spain. The shoes are perfect for running as well as everyday leisure activities such as tennis and easy to carry around due to the flexible nature and its lightweight materials.
The concept stemmed, according to the site, from “Product essence comes from the millenary Amazon Wild Forest indigenous inhabitant’s concept, who painted their feet soles with natural latex, obtained on the Hevea trees, this enabling their movements through the jungle during rain season.”
The latex is biodegradable and forms to the feet of its wearer.
The O1M shoes are flexible and made to conform to the foot. The packaging for the shoes also had to come in similar packaging, which was designed by FIGTREE Factory Studio in Spain. The shoes are perfect for running as well as everyday leisure activities such as tennis and easy to carry around due to the flexible nature and its lightweight materials.
The concept stemmed, according to the site, from “Product essence comes from the millenary Amazon Wild Forest indigenous inhabitant’s concept, who painted their feet soles with natural latex, obtained on the Hevea trees, this enabling their movements through the jungle during rain season.”
The latex is biodegradable and forms to the feet of its wearer.
Trend Themes
1. Biodegradable One-time Footwear - The trend of eco-friendly and one-time use footwear can disrupt the traditional footwear industry by introducing a new market segment and appealing to environmentally conscious consumers.
2. Indigenous-inspired Footwear - The trend of drawing inspiration from indigenous cultures can disrupt the fashion industry by promoting cultural appreciation and supporting traditional craftsmanship.
3. Lightweight and Flexible Footwear - The trend of lightweight and flexible footwear can disrupt the athletic footwear industry by providing consumers with comfortable and versatile options for sports and leisure activities.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can leverage biodegradable materials to reduce its environmental impact while promoting new business opportunities with eco-friendly consumers.
2. Fashion Design - The fashion industry can disrupt the traditional Western fashion by exploring different cultures and promoting sustainability through indigenous-inspired designs.
3. Athletic Equipment - The athletic equipment industry can disrupt the market by introducing lightweight and flexible options that cater to consumers' comfort and flexibility needs while also being eco-conscious.
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