'NYT Now' Will Offer a Range of News from the New York Times Portfolio
Rahul Kalvapalle — March 27, 2014 — Pop Culture
The New York Times newspaper has announced a new lineup of special digited services, collectively dubbed 'NYT Now.' The NYT Now project was announced by New York Times editors at SXSW 2014.
NYT Now will offer a range of articles from the New York Times as well as other news websites. It will include morning and evening briefings summarizing the news.
A team of more than ten editors will select content for NYT now, which will contain the best samples from the newspaper. It is targeted towards people who are interested in the news and want to remain in the loop, but don't have the time or inclination to leaf through the entire physical newspaper.
Existing subscribers to New York Times' digital content will not have to pay up for the app, but new subscribers will have to pay $8 a month.
NYT Now will offer a range of articles from the New York Times as well as other news websites. It will include morning and evening briefings summarizing the news.
A team of more than ten editors will select content for NYT now, which will contain the best samples from the newspaper. It is targeted towards people who are interested in the news and want to remain in the loop, but don't have the time or inclination to leaf through the entire physical newspaper.
Existing subscribers to New York Times' digital content will not have to pay up for the app, but new subscribers will have to pay $8 a month.
Trend Themes
1. Curated News Apps - The trend of curated news apps is growing as people try to stay informed in a convenient way.
2. Personalization - Personalization can create a unique experience for each user and keep them engaged with the content.
3. Subscription-based Content - Subscription-based content is becoming more popular as a way for media companies to generate revenue.
Industry Implications
1. Media - Media companies can create curated news apps to reach new audiences and monetize their content.
2. Technology - Technology companies can develop personalized algorithms to curate news content for users.
3. Mobile - Mobile developers can design subscription-based news apps that are user-friendly and accessible.
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